skateistan
A full brand-refresh and creative communications strategy for global NGO Skateistan’s six-figure corporate fundraising goals.
CLIENT
Skateistan
ROLE
Creative Director
DATE
2023—Present
“Skateistan is pioneering a global movement for change: bold, inclusive & playful”
Brand Refresh (CD - me, AD - Dan Clarke)
Logo & brand colour redesign
New website (CD - me, AD - Dan Clarke)
Social media & content strategy
Fresh Tone of Voice
Brand tagline
Brand messaging strategy
Tony Hawk - Campaign film (Writing/Creative/Exec.Production)
'The Drop In' newsletter
#PlayForSkateistan campaign by DDB (Skateistan client-side creative & storytelling)
Project Description
Skateistan is a world-renowned NGO started in 2016 which, in 2023, I took the reigns over as Brand & Creative Director, leading a brand refresh, content, and high-value donor partnership strategies, securing six-figure funding from major corporates
As Communications & Creative Director, and working closely with the fundraising team and my communications department, I crafted a new strategy for the marketing and storytelling of award-winning charity Skateistan, which today operates across more than 20 locations all over the world.
This strategy included embracing and elevating our social media channels, leaning into high-value video content and community management, refreshing the brand visuals and voice, revamping the website, and engaging in specific fundraising activations as unpacked below.
Today, I continue to lead Skateistan in its comms & creative offering as it grows to become a pioneering force in not just the social-skate sector, but for sports NGOs globally.
Ex.Production/Direction: (Me) Skateistan
Creative & Script: (Dave, Poria, Emma) Provoke Labs, (Me) Skateistan
Cinematography: 900 Films
Additional footage: Ty Evans, Cascade
Edit & Color: Amerigo Brini
Animation & Graphic Design: Krister Lima, Jimmy Sieben
Sound design & Mix: Paolo Baglio