kings of indigo
A pioneer in this ever-changing sustainable fashion world, innovating with materials and sustainable production methods, specifically denim.
CLIENT
Super Stories
ROLE
Creative, Writer
DATE
2019—2020
“The greatest threat to our planet is the belief that somebody else will save it”
Photo & Video creative concepts & production
Retailer partnership content
Influencer marketing
Social media management & content writing
PR and Press Release writing
'The Current' newsletter
Project Description
While in-house at content marketing agency Super Stories, I was a senior within a brand marketing & creative team tasked with transforming the storytelling of Kings Of Indigo
With years of archival content and stories of denim & apparel manufacturing, with a specific attention to sustainable innovation, I began by restructuring the Kings Of Indigo website. Beyond this, we developed a Tone of Voice and Roadmap to make Kings of Indigo a true thought-leader in sustainable denim.
I developed the concept of The Current, a B2C mail marketing product, which drove sales and audience engagement with the stories of new products and collections by Kings Of Indigo. In addition to this, we helped guide the brand to create livestreams, influencer marketing campaigns, new creative photo & video assets, tradeshow & in-store activations, and much more.
