heineken
The world’s most recognisable beer brand’s internal communications needed a refresh to inspire stakeholders towards climate action.
CLIENT
WeAreDuffree
ROLE
Copywriter
DATE
2020
“The HEINEKEN Company pledges carbon neutrality, equal pay for equal work & gender balance amongst leaders”
Project Description
WeAreDuffree brought me onboard to work on an Internal Communications project for the Heineken beer brand, elevating their HR department and inspiring staff with the brand’s future strategic plans in mind
This coming decade is crucial for our planet and society, which is why we are happy that the HEINEKEN company takes their environment, social sustainability and responsible consumption on a path to a net zero, fairer and healthier world seriously.
Working closely with HEINEKEN’S sustainability department and executive board, we were able to translate their ambitious strategy into high standard communication that excites internal and external stakeholders, encouraging them to join in the mission and create a positive impact.
The HEINEKEN Company pledges carbon neutrality, equal pay for equal work, gender balance amongst leaders, reaching a billion consumers each year with responsible consumption messages and zero-alcohol options always, everywhere.
