converse
‘Casi’, supported by Converse France’s All Star Projects, needed copy and storytelling consultancy.
CLIENT
Converse
ROLE
Writer
DATE
2024
“It feels like, nowadays, any women-led project in skateboarding is, well, just that: a women-led project… And to be honest, that’s just not right… “
Storytelling Consultancy
Press Release & Social copy
Interview & Research
Editorial & In-Situ copy
Project Description
Converse All Star Projects needed a copywriter and consultant to guide and/or create all written assets for creative film and photo project ‘Casi’, produced by Marine Bourdais
‘Marine Bourdais (21) is the latest emerging creative to be awarded the Converse All-Star Projects grant in Paris, France. The project—which includes a skate film by Lea Meny, plus photography exhibition and zine by Lucie Lurol—sees a crew of young skaters exploring new cultures, expressing themselves and shattering stereotypes of gender in skateboarding along-the-way,
Marine wanted to give a crew of women the means to create without the guidance of industry traditions. The project stands confidently in this raison d’etre. Just one hang-up… Before January 2024, this crew of five had never been in the same room together, let alone spent most of the past two months travelling between Paris, Lisbon and the Canary Islands, in each other’s company 24/7.
This project was made possible with the support of All Star Projects, which exists to fund and fuel the ideas of emerging leaders and creative thinkers around the globe. A continuation of Converse’s commitment to the next generation of creatives, it strives to define new possibilities and provoke new conversations through creativity. Since 2022, Converse has funded over $1 million in All Star Projects.
