moosey art
Writing and PR for Moosey contemporary art galleries in London & Norwich.
CLIENT
Moosey Art
ROLE
Writer / PR
DATE
2024
“Moosey Gallery prides itself on platforming ‘proper emerging’ artists from all over the world”
Writing & PR for 'More Than Now' at Hoxton Gallery
Writing & PR for 'Something Wrong with Maya' at Islington Gallery
Writing & PR for 'Retro Future' at Norwich Gallery
Project Description
Moosey Art is a group of contemporary art galleries in London and Norwich, specialising in the showcasing and nurturing of international emerging artists
In 2024, Frazer Bailey (Founder of Moosey Art) approached me to overhaul their PR and brand offering, with a view to making Moosey Art one of the most exciting independent galleries in London. Driving towards more write-ups around shows, I set to work putting the Moosey Art ethos into words, spearheading “proper emerging” as a slogan for how it chooses and displays artists.
For each show, I was tasked to write up a press release and editorial, which featured an interview with curators and artists, before sending out and following up via a mailing client to key media. Immediately, we began to get insights into who was reading and engaging with the content, and through adapting our approach, write ups began to appear.
