about 

Hello. I’m a Creative Director, Writer & Strategist with over a decade of experience. As a multi-disciplinary storyteller from a non-traditional, entrepreneurial background, I’m drawn to brands that break rules, stories that shape culture, and non-scripted/documentary and high-concept content.

For 12 years, I’ve worked in-house, agency-side and freelance—always drawn to clients that dare to do different. I help my clients authentically reach subcultural markets, create and communicate social impact, and introduce new people- & planet-first innovations to like-minded audiences. I’m lucky enough to have worked with some pretty incredible people along the way, from artists (Jeff Koons, Cindy Sherman, Ai Weiwei, etc) and estates (Warhol, Basquiat, Haring), to decorated athletes like Tony Hawk and Sky Brown.

I started out by co-founding and directing a culture magazine which went on to feature in Netflix’s Sex Education; before moving agency-side to direct film content, fashion campaigns and editorial platforms. From there, I went freelance, working across global brands like Nike, Converse, Vans, Mazda, Heineken and more; before becoming the Creative Director for social enterprise The Skateroom where I worked with the world’s most influential artists, museums and estates. Today, I direct all Comms & Creative output for for one of the world’s biggest sports-for-development NGOs, Skateistan.

For my full list of clients, read on. For selected work, look here. I am available for freelance projects. Cheers.

in-house

2023—Present
Communications & Creative Director
Skateistan

2021—2023
Communications & Creative Content Director
The Skateroom

2016—2021
Sr. Creative Producer / Chief Writer
Super Stories

2014—2020
Co-Founder / Editor-in-Chief
Skateism Magazine

2014—2015
Editor
OZON Magazine

For full resumé and role details download this thing.