ateliers beldine
A family-owned & socially engaged ceramics studio undergoing a brand transformation.
CLIENT
Ateliers Beldine
ROLE
Writer
DATE
2023
“Across everything we do at Ateliers Beldine, we embrace a community-first social model – championing orphaned youth in Morocco”
Project Description
Ateliers Beldine was undergoing a transformation, taking its place as one of the most beautiful bespoke ceramics studios available – they needed inspiring copy to reach both b2b and b2c audiences, for web and catalogue use
A family-owned business, based in the Marrakesh region of Morocco, Ateliers Beldine creates Tailor-made, Bespoke and ‘Denizen’ collections of earthen- and glass-ware for professionals, artists and consumers. In 2023, they approached me to write copy for their website and catalogue, and help define their social model and commercial offering so that they could continue to empower youth and women in Morocco.
Quality is at the heart of everything Ateliers Beldine does. Their artisans are specialists in crafting traditional Moroccan wares with a contemporary touch. Circularity sits at the forefront of their offering. Working towards ever more sustainable production methods, their hand-painted glassware workshop sources recycled glass from a glassblowing workshop in the region of Marrakech. Whether customers are looking to craft your own designer wares, source artisan products for your store or purchase a one-off signature piece, Ateliers Beldine is the door to heritage and innovation in the Marrakech region.
