green is golden
Creative, brand & writing direction for natural wine and plant-based food platform based in Amsterdam.
CLIENT
Super Stories
ROLE
Creative, Writer
DATE
2020
“Green Is Golden was born to share a passion for natural wines paired with plant-based dishes”
Website development & creative
Production for photo & video content
Selection of chefs around Netherlands
Writing for bespoke recipes
Branding creative
Brand voice and story writing
Project Description
While in-house at content marketing agency Super Stories, I was a senior within a brand marketing & creative team tasked with building a natural wine & plant-based food platform & brand
Green Is Golden is the brainchild of Super Stories agency, Amsterdam. It unites natural wine, regenerative agriculture and plant-based food. Some of the Netherlands greatest and most creative chefs have designed recipes and featured in “docu”-style shorts which unpack their practice, and their relationship to both food and wine. I was writer, researcher and creative producer for the initial stages of Green Is Golden, which has today gone on to offer a subscription-based wine + recipe box, and organise Natural Wine Festival A’dam.