bugaboo
International stroller brand Bugaboo wanted to shed light on the creative & diverse families of London via six doc-style video assets
CLIENT
WeAreDuffree
ROLE
Director, Researcher
DATE
2023
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A series of unscripted social films investigating creative & diverse families in London to promote Bugaboo’s Dragonfly stroller
Director of all assets
Research and selection of talent
Interviewer for all VO
Project Description
WeAreDuffree hired me as Director and Researcher for Bugaboo’s lifestyle content campaign for the release of their new Dragonfly Stroller—six unscripted video assets
As Director/Researcher, I worked with WeAreDuffree to select two creative-minded & diverse families to follow in their daily lives, showing how London inspires and impacts their careers and the childhoods of their youngest members. I put together a directors treatment and led the shoot and edit of the six video assets, alongside a DP, AC, Producer, Stylist, Sound and the client themselves, Bugaboo.
The 6 video assets are to be distributed via the global @bugaboostrollers Instagram (429k Followers) over the duration of the ‘Dragonfly’ campaign, and will feature two families: Kenzo, Kengo & Lou; and Frazer, Millie & Bonnie who own a series of art galleries.
