ishkar
Creative and Event Production for a made-to-order rug collection with Skateistan
CLIENT
Ishkar
ROLE
Creative Producer
DATE
2025
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“A limited capsule collection of handmade Afghan rugs — where age-old craft meets contemporary design, and artistry becomes a vehicle for impact”
Azadi - Hand-knotted Rug
Omid - Flatweave Rug
Parwana - Flatweave Rug
Khorshid - Flatweave Rug
Project Description
Having seeded a collaboration between ISHKAR and Skateistan, I oversaw the collection from the latter’s side; collaborating on design, producing marketing assets and organising the launch event in one of London’s top hospitality venues
ISHKAR and Skateistan have joined forces to create a limited capsule collection of handmade Afghan rugs — where age-old craft meets contemporary design, and artistry becomes a vehicle for impact. 30% of proceeds from the collection will be donated to Skateistan, helping provide safe spaces, skateboarding programs and education for children in at-risk communities.
Embodying the concept of freedom, these rugs are full of flowing curves and striking colours. They depict a richly detailed landscape, from rolling dunes to skate ramps, with a single female skater at its centre. Hand-knotted by weavers in Afghanistan, each rug is made to order, taking around 4-6 months to produce.
For this project, I delivered: overall concept/collaboration seeding, launch event production, design input (via designer, Daniel Clarke), video asset production, and brand direction on Skateistan’s side.
