prosperity textile
One of the largest denim mills in the world, Prosperity takes responsible manufacturing & sustainability seriously.
CLIENT
Super Stories
ROLE
Creative, Writer
DATE
2018—2019
“Prosperity Textiles was founded in 2002 in Shaoguan, China — an area famed for its forests, rivers and mountains”
A new website, exploring new concepts & products
Digital strategy (organic & paid)
Content creation
Video & interview featuring lead innovators
Social media creative & content
Project Description
Prosperity needed to shed the ‘Chinese mill’ image and be positioned for what they have become: a truly global and premium manufacturer of high quality and innovative denim
Deepening Prosperity Textile’s existing relationships, with a focus on the European and American market, was crucial. The key was to communicate them as a Chinese company, while at the same time changing the perception of a “Chinese mill” by realistic yet aspirational imagery,
Super Stories, in collaboration with the Book of Denim team, re-told the story of Prosperity. Inspired by this visual language that reflected Prosperity as both a Chinese company as well as a global premium denim mill, a brand new website was created – backed by engaging Facebook and Instagram channels and strategy.
I, as Writer and sr. Creative Producer, led the creation of content for their web and social platforms, as well as produced B2B campaigns and assets to promote new fabric & dyestuff innovations.